The ideas behind the BMW VISION NEXT 100

BMW celebrates its 100th anniversary. This isn't just an opportunity to celebrate the
pioneering achievements of our past. But also to look forward to the exciting times
ahead: with the BMW VISION NEXT 100. Experience the BMW VISION NEXT 100
interactively at http://www.next100.bmw . Sheer Driving Pleasure of the future – What
will it look like? Over the coming years, mobility will become increasingly diverse. In
the not-too-distant future, most vehicles will probably be completely self-driving –
people will get around in robots on wheels. So, given these developments, how will we
justify the existence of vehicles by BMW, a brand for whom the individual and Sheer
Driving Pleasure are the focus of everything? And how will BMW’s brand values
translate into the future?

In developing the BMW VISION NEXT 100, the main objective was to create not an
anonymous vehicle but one that is highly personalised and fully geared to meet the
driver’s every need – because the very emotional connection between a BMW and its
driver is something we want to retain.
Drivers decide how they want to travel in future according to their needs:
fully-automated driving with the opportunity to relax, work or be entertained
– Ease Mode. Or drive themselves: in a vehicle fully customised to their
preferences, where everything revolves around them as the “Ultimate Driver”
– Boost Mode.

For the BMW VISION NEXT 100, the design team specifically took into account all
the trends and technological developments that will be most relevant to BMW in the
decades ahead. But they also took many of their cues from innovations and designs
of the past.