Mike Campbell Showcases his Fender Custom Shop Heartbreaker

Alter Your Axis: Experience the Jimi Hendrix Strat

Jimi Hendrix was a true pioneer, not only in the original way he “flipped over” his iconic Fender Stratocaster, but also in the way his unparalleled ability to play that instrument turned the world on its head.

To celebrate Hendrix’s legacy, Fender has introduced the Jimi Hendrix Stratocaster, a truly unique guitar featuring a trio of reverse-mounted American Vintage ’65 single-coil pickups that subtly alter the string-to-string volume balance for authentic Hendrix-style tone and a large, '70s-style reverse headstock with Jimi’s signature on the back.

Check out this new video featuring Hendrix's "If 6 Was 9," and learn more about the Jimi Hendrix Strat here: http://bit.ly/JimiHendrix-AlterYourAx...

A Handmade Original: New Politics' Soren Hansen

“The reaction from the audience is everything that you want as a musician playing live. That’s what a band needs to deliver, night after night after night … You’d never trade that for anything, and that’s why we do it.”

Strong words from New Politics guitarist Soren Hansen, who has helped build his band into one of the must-see acts on the rock scene with his crazy on-stage antics and passionate playing. In this video, Hansen discusses the primal and energetic way he plays his American Standard Stratcaster HH.

Get his Strat HH: http://bit.ly/AmStdStratHH-Soren-YT2

More about Hansen: http://bit.ly/Soren-YT2

Like the song? Check out New Politics’ new album "Vikings," on iTunes featuring “Loyalties Among Thieves:” http://smarturl.it/VikingsNP

Catch the band on tour this fall on The Wilderness Politics Tour - New Politics + Andrew McMahon in the Wilderness w/ The Griswolds and LOLO: http://newpoliticsrock.com/tour

Limited Edition American Longboard Strat HSS Demo

This video demo features our latest 10 for 15 instrument — the Limited Edition American Longboard Stratocaster HSS.

In a nod to Fender’s mid-20th century Southern California roots, the gorgeous Longboard Strat HSS was inspired by vintage surfboard laminate designs. Further dressed out with rear-mounted pickups and a clear back cover that makes the interior electronics visible, laser-engraved headstock logo and a beautiful Natural hand-rubbed oil finish on the body and neck, this is a most unique Stratocaster model.

Get more product details here: http://bit.ly/Longboard-Strat-HSS-YT2

Building Self-Esteem Through Rock

It's a bit surprising, albeit pretty fantastic to hear pre-teens talking about digging the Eagles or Bob Dylan. Such was the case when we recently dropped by School of Rock in Scottsdale, Ariz., and chatted with 11-year-old bassist Yasha.

Learn about his musical journey in this video interview, and use the comments to tell us about YOURS! #learntoplay

http://bit.ly/Fender-LearnToPlay-YT2