Alter Your Axis: Experience the Jimi Hendrix Strat

Jimi Hendrix was a true pioneer, not only in the original way he “flipped over” his iconic Fender Stratocaster, but also in the way his unparalleled ability to play that instrument turned the world on its head.

To celebrate Hendrix’s legacy, Fender has introduced the Jimi Hendrix Stratocaster, a truly unique guitar featuring a trio of reverse-mounted American Vintage ’65 single-coil pickups that subtly alter the string-to-string volume balance for authentic Hendrix-style tone and a large, '70s-style reverse headstock with Jimi’s signature on the back.

Check out this new video featuring Hendrix's "If 6 Was 9," and learn more about the Jimi Hendrix Strat here: http://bit.ly/JimiHendrix-AlterYourAx...