The Macallan Folio 1

The first advertisement for The Macallan appeared in “The Times” newspaper, on the back page, next to the crossword, in March, 1980. The format was highly unusual; small scale, black and white ads, beautifully written in precise, witty prose. This was the forerunner of a successful, highly memorable campaign which ran through to the early 1990’s and established The Macallan’s credentials as a brand.
In celebration of this remarkable campaign, we have brought back David Holmes and Nick Salaman to design a series of Macallan limited edition bottlings. Within a beautiful tin, designed to look like a book, with an embossed lid featuring the illustration of the first advertisement, lie a bottle of Macallan in the sherried style of that era, a book introducing the campaign and a USB stick, with a filmed recording of David Holmes and Nick Salaman talking about the creation of the advertisement.